NOVAMOBILI Flaghsip store opening Milano Porta Nuova
The Novamobili space comes to life with ten vertical installations telling the stories hidden within every room.
Ten totems interacting with furniture elements, suggesting to the beholder fragments of the life of imaginary characters living in those household spaces.
The staging is a movie set in which human landscapes stand out. The apparent stillness of the images creates a hypnotic field in which the viewer falls. Slices of life. Portraits. Memories. Echo of beings. Going through sounds, gestures, glances, the beholders can build their own itinerary of meaning.