NOVAMOBILI Flaghsip store opening Milano Porta Nuova

The Novamobili space comes to life with ten vertical installations telling the stories hidden within every room.

Ten totems interacting with furniture elements, suggesting to the beholder fragments of the life of imaginary characters living in those household spaces.

The staging is a movie set in which human landscapes stand out. The apparent stillness of the images creates a hypnotic field in which the viewer falls. Slices of life. Portraits. Memories. Echo of beings. Going through sounds, gestures, glances, the beholders can build their own itinerary of meaning.

For him the universe did not extended beyond the circumference of her petticoat
Madame Bovary – Claude Chabrol
I’m like cat here, a noname slob. We belong to nobody, and nobody belongs to us.
Breakfast at Tiffany’s – Blake Edwards

A story like mine should never be told. For my world si a fordbidden a sit is fragile; without its mysteries it cannot survive.
Memories of a geisha – Rob Marshall
I have reflected many times upon our rigid search. It has shown me that everything is illuminated in the light of the past. It is always along the side of us, on the inside, looking out. Like you say, inside out. In this way, I will always be along the side of your life. And you will always be along the side of mine.
Everything is illuminated – Liev Schribe
Now I know, if I ever go looking for my heart’s desire again, I won’t look any further than my own back yard. Because, if it isn’t there, I never realy lost it to begin with.
The Wizard of Oz – Victor Fleming
Wouldn’t it have been lovely if we’d met before? Even just one day before.
Doctor Zhivago – David Lean
As long as the roots are not severed, all is well. And all will be well in the garden.
Beyond the garden – Hal Ashby
I’ve done questionable things. Things The God of biomechanics wouldn’t let me in haven for.
Blade Runner – Ridley Scott

Carlotta Colarossi, Paolo Bazzani, Elia Leon Marani, Carlotta Torricelli, Paolo Bianchini, Marco Pozzi, Antonio Marras