FAI UN SALTO A VARESE
CAMERA DI COMMERCIO DI VARESE crossmedia campaign
Social campaign to promote tourism in provincia di Varese.
We designed and produced:
– 3 x 15″ commercials
– web 1.0 and social campaign
We have chosen to take a different path, that distinguishes us.
The commercials want to communicate freedom, irony, fun that are transferred to places.
To present the province of Varese, known above all for its production capacity, also in a new guise.
Goal: to create amazement, stimulate curiosity, push to deepen, ask and ask questions and get out of the background noise of institutional communication linked to the promotion of the territory.
– 2 weeks of TV programming on RAI
– 2 months of web and social planning
Web campaign insights:
– 9.920.000 impressions
– 1.115.000 views on Facebook, Instagram and YouTube
– Increase of overnight stays on the Varese shore of Lake Maggiore:
July 2020: + 75%
August 2020: + 124%
– Average stay of tourists:
from 2.8 days in August 2019 to 4.5 days in August 2020
Billboards in Milan: